Google may have just dealt a death blow to Adobe. With the launch of Gemini’s native image generation, Gemini 2.0 Flash combines multimodal input, advanced reasoning, and natural language processing (NLP) to generate high-quality visuals. According to Google, the model’s key capabilities include text and image generation, conversational image editing, and text rendering.
Since its launch on Google AI Studio, many users have expressed excitement about Gemini’s multimodal capabilities. They have praised its ability to generate and edit images using simple text prompts, such as creating passport photos from existing pictures, adding decorations to a house, or changing a person’s clothing in an image. Some are even using it as a virtual try-on for clothes to help reduce returns.
“You can now design your house with AI. I asked Google Gemini, ‘Make the furniture go away,’ and then, ‘Decorate it with a modern chic aesthetic.’ It did it on the first try,” said Deedy Das from Menlo Ventures, who recently played with the model.
Das added that an interior designer would have charged $5,000-$10,000 for this in the US. “You can get infinite reps for free.”
He even went on to say that Google’s new AI image editing model “is going to kill 99% of Photoshop”.
Moreover, many users are turning to it for watermark removal. “Gemini 2.0 Flash, now available in Google’s AI Studio, makes editing images incredibly easy with just a text prompt,” said Tanay Jaipuria, partner at Wing Capital Venture. He added that it also can remove watermarks from images.
Similarly, another user on X commented that Gemini 2.0 Flash might just be the “death of professional image editing”. He said the new Gemini 2.0 Flash has eliminated the need for hours of Photoshop learning, costly design software, and advanced technical skills. It removes creative limitations and reduces reliance on professional editors, making high-quality image editing faster, easier, and more accessible than ever.
The best part is that Gemini can generate perfect text in images. This means it can be used to create invitation cards and posters. Moreover, it will have numerous applications in the advertising industry, where companies can use it to edit and tweak product visuals effortlessly.
AIM tested Gemini by creating a birthday invitation card, and the model generated one with perfectly formatted text.
“The level of scene understanding the new Gemini model exhibits is wild. You’d need multiple control nets to get this result, and now it’s just a text prompt,” said Bilawal Sidhu, a scout at a16z.
Gemini can now also be used to teach new concepts to children through visuals.
“Mind blown! Gemini 2.0 Flash interleaved image generation is a game changer. I explained AlphaFold to my two-year-old daughter’s class for science week on Friday. Prompt: ‘Write an illustrated story about AlphaFold for toddlers.’ Instant magic!” said Oriol Vinyals, VP of research and deep learning lead at Google DeepMind.
What is Adobe Up To?
At the same time, Adobe is going all in on generative AI. In response to the growing influence of AI-driven tools, the company has been integrating its own generative AI features, powered by Firefly, into Photoshop. These include capabilities like Generative Fill and Generative Expand, which allow users to seamlessly add, remove, or extend elements in images using text prompts.
During the recent earnings call, Adobe shared that its AI-first standalone products and add-on features brought in over $125 million by the end of the quarter. “AI represents a generational opportunity to reimagine our technology platforms to serve an increasingly large and diverse customer universe,” said Shantanu Narayen, CEO of Adobe.
Adobe’s recent moves also include expanding Photoshop’s accessibility beyond the desktop. In February 2025, Adobe launched a full-fledged Photoshop app for iPhone, bringing many of its desktop-like features to mobile users. This app, which includes Firefly-powered AI tools, aims to cater to both professional designers and casual users, offering a free tier with basic functionality and a premium plan for advanced features.
Moreover, Adobe Summit is underway from March 17 to 20, in which the company is expected to introduce new updates.
