Thousands of different cultures and languages exist worldwide. However, this diversity presents its own set of challenges, especially for global businesses. Language barriers and cultural nuances can create communication gaps, leading to misunderstandings with colleagues, business partners, and customers from different regions.
According to a recent report by DeepL Translate, an AI translation service, 35% of businesses identify language barriers as a major obstacle to global market expansion, while 32% struggle with customer engagement due to linguistic differences.
To tackle these issues, organisations use AI to ensure smoother and error-free communication when dealing with different languages.
The High Cost of Language Barriers
Even if the message is delivered to the intended recipient, a simple miscommunication can escalate into a significant liability.
As per a related report, it can cost upwards of $54,860 per employee per year for a business due to ineffective communication. These are big numbers, and losses arise from misunderstandings, inefficiencies, and missed opportunities that may not sound good for an organisation.
Despite English being widely used in global business, only 20% of the world’s population speaks it fluently. So, there is a big opportunity to bridge the gap between those who do not understand English.
Erin Meyer, best-selling author of The Culture Map, said in the report, “Ignoring cultural differences isn’t just a faux pas – it’s a recipe for disaster. Think broken partnerships, lost customers, and even multimillion-dollar mergers falling apart.”
Significant sections of businesses that are affected by language barriers include internal communications, customer service, serving various markets, and expanding into new markets.
Language AI: How Companies Are Using It
DeepL Translate’s recent survey of customers across Europe, the Middle East and Africa
(EMEA) and the US highlighted the significant need for language AI.
The report pointed out that 72% of decision-makers plan to invest in AI solutions in 2025, and 25% of them plan to use them for specialised language translation purposes, recognising their transformative potential.
Companies like Panasonic Connect, DMG MORI, and Vodafone are already harnessing the power of language AI to streamline operations and boost efficiency.
Explaining how AI has revolutionised the translation process, Shoji Otsubo, senior manager at Panasonic Connect, said, “It used to take staff up to half a day to translate a document from Japanese to English. With DeepL, this task is completed in minutes. It’s lowered barriers and empowered our employees to express themselves clearly.”
This efficiency boost is not just about speed – it also frees employees to focus on important tasks rather than getting bogged down by manual translation work.
Similarly, Daniel Lloyd, partner at TLT, described the impact AI has had on productivity. “AI transforms how we handle routine tasks like drafting documents or presentations. It’s faster, more accurate, and lets us focus on delivering real value to clients.”
At DMG MORI, a global manufacturing leader with 12,000 employees across 43 countries, AI-driven translation tools have enhanced supply chain collaboration and improved communication with their Japanese parent company.
Shubesh Ravindran, director at Thoughtcom India, an internal communications and B2B-focused digital marketing agency, said, “AI, when used sensibly, can significantly accelerate the research process, which is time-consuming and cumbersome. Strategy teams across media companies, corporate communications functions and agencies can leverage this aspect of AI to drive more productivity from teams with the right use of generative AI tools.”
“Additionally, organisations can leverage AI by embedding it into their training fabric. As someone rightly quoted that English will be the only programming language that will thrive in the AI era, it reinforces the fact that training people on how to create the right prompts for generating accurate results is key to making the most of AI-enabled tools,” he added.
The Future of Business Communication with AI
Indian companies like Reverie have already started partnering with international organisations to advance AI localisation. For instance, Sarvam’s AI enables translation from English to indic languages and allows upGrad to translate its learning materials.
As businesses continue to integrate AI-powered language solutions, they are setting the stage for a future where communication is no longer a barrier to success.
