Nielsen, a global leader in audience measurement, data, and analytics, has inaugurated new offices in Mumbai and Bengaluru as part of its expansion strategy to drive growth and strengthen its technological capabilities in India.
Located in Goregaon, Mumbai, and Whitefield, Bengaluru, the new offices aim to enhance collaboration, innovation, and operational efficiency. The Mumbai office spans 1,50,000 sq. ft., while the Bengaluru facility covers 1,36,000 sq. ft., accommodating up to 1,500 employees each.
Designed with sustainability in mind, the offices feature energy-efficient systems, automatic lighting, and optimized water usage, alongside modern workspaces equipped with huddle areas and ergonomic furniture.
“India’s media market is experiencing rapid growth, driven by increasing digital consumption, evolving audience preferences, and advancements in data-driven insights,” said Karthik Rao, CEO of Nielsen. “The decision to establish new offices in India stems from the country’s immense business opportunities and access to a highly skilled talent pool.”
Nielsen is further expanding its footprint in India with upcoming offices in Gurgaon and Hyderabad. The company recently signed a Memorandum of Understanding (MoU) with the Government of Maharashtra at the World Economic Forum 2025, committing ₹450 crore to the state’s IT and ITeS sector. This investment is expected to create 1,100 jobs, particularly in AI, data science, and analytics roles.
Additionally, ahead of the Tata Indian Premier League (IPL) 2025, Nielsen has partnered with JioStar to provide advanced analytics solutions for JioHotstar’s OTT platform, setting new benchmarks for campaign measurement.
“As we continue to expand our presence, we are not only investing in new offices but also deepening our collaborations across the industry,” Rao added. “By forging strong partnerships, we aim to drive innovation, enhance data-driven insights, and deliver greater value to businesses navigating an increasingly dynamic media market.”
