Apple’s planned upgrade to Siri has been delayed until at least 2027, as reported by Bloomberg. The company’s Apple Intelligence suite was introduced last year. Notably, Apple has plans to improve Siri with iOS 19 in 2026, but a fully competitive AI system may not be ready until 2027 or later.
According to the report, internal data shows that real-world usage of Apple’s AI offerings are extremely low.
Amazon’s Alexa+ offers a highly personalised and conversational AI assistant. Powered by Anthropic Claude, it will be available for free to Prime members. Alexa+ can understand and respond naturally to users. It processes half-formed thoughts, colloquial expressions, and complex ideas. Amazon said that conversations with Alexa+ will feel more like speaking with a trusted assistant than a machine.
Apple’s competitors include OpenAI’s ChatGPT, Google’s Gemini, and Microsoft’s Copilot.
Last week, Apple announced plans to invest over $500 billion in the United States over the next four years. The investment will support artificial intelligence (AI), silicon engineering, manufacturing, and workforce development across multiple states, including Michigan, Texas, California, Arizona, Nevada, Iowa, Oregon, North Carolina, and Washington.
Apple also unveiled its first custom-designed modem chip last week, along with the iPhone SE announcement, a move set to reduce the company’s reliance on Qualcomm and reshape the landscape of wireless technology integration in its devices. For years, Apple relied on Qualcomm for modem chips, which other players also use. This shift indicates a new direction for Apple’s hardware strategy.
